Which colours are right for my business?

Believe it or not, the colour or colours that you paint your business can influence customer behaviour. If you’re looking to give your business a paint job, take a look at this article to get an idea of which colours you should go for!

Colour can be a powerful psychological tool. The colour that you use can create a positive or negative impact, welcome customers or even make customers feel anxious… It’s pretty amazing how much it can affect individuals!

The purpose of this article is to let you know which colours will draw customers to your business and which colours may work to your businesses advantage. What do we mean by this? Well, if your working for a bank, you wouldn’t necessarily use bright and wacky colours as you’d want to be seen as serious and provide a calm environment, whereas, you wouldn’t paint your sweetshop black as you want it to be fun and welcoming.  

Here’s a brief overview of the colours that are said to suit certain businesses.

Blue and Green

Do you own a business that’s got a busy office environment? Well, the colours blue and green are probably the colours you should consider! These two colours are said to make employees much more productive and confident and also calming to the public.

Why is this? Well, you could say that people tend to match the colour blue with the sea and the sea is pretty calm… Which probably explains why it calms people (unless you suffer from sea sickness of course)!

Green is also similar to blue in this way. When thinking about green, many people would think of trees and grass, which is natural and is said to be productive and again, calm.

Red

If you’ve got a workspace that requires a lot of attention to detail, this colour will probably take your fancy. The colour red has been shown to boost performance during tasks that require any sort of memory retrieval (proof-reading, detail orientated tasks etc).

This colour isn’t recommended for restaurants though. This is due to a study showing that red acts as a subconscious stop sign and limits people’s food intake!

Black and White

Got a business that deals with luxury products? Maybe you have a car show room or a shop that sells high-end fashion brands. Yep, these two colours are elegant, distinctive and just perfect for businesses that want to add that extra element of luxury.

Put the two colours together and you get a sleek and minimalist look, perfect if you want your products to stand out!

Yellow and Orange

Office break rooms, restaurants and maybe even public toilets! These two colours are great if you want a cheery and energetic environment. However, you shouldn't go too crazy with these colours… Painting a full room with these colours can be too overpowering, especially if you’ve got a lot of natural light in the room.

We recommend you use these colours for feature walls, as it still brings with it the energy and cheer while not being too overbearing. Also, we recommend you use a lighter colour of orange, it still does the job but again, isn’t too overbearing.

So there’s a few colours and colour combinations you can consider when thinking about decorating your business. However, you may still be unsure of what colours you think will match your business that maybe wasn’t mentioned.

To help you out, here’s a list of colours and their meanings.

White – Youthful, clean and pure.

Black – Elegant, power and luxury.

Red – Danger, excitement and passion.

Orange – Energy, vibrant, cheery.

Yellow – Happy, alert and warm.

Green – Healthy, natural, calm.

Purple – Celebration, wise and royalty.

Blue – Loyal, peaceful and trustworthy.

Overall, it’s all down to the business that you own and how you want people to see your business.

If you’re still struggling with what colours to go for, give us a call on 01302 260200 and we’d be more than happy to help!